Company Wellness Programs
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How to Write Company Wellness Program Goals and Objectives

Why have Company Wellness Program goals?

Company Wellness Program goals take your employer’s priorities for employee health improvement and make them specific and measurable. Well-defined Company Wellness Program goals provide direction for selecting Procedures and a basis for which to measure progress.

Writing Company Wellness Program goals

Writing Company Wellness Program goals is not complicated or difficult. It does require some thought, about your employer’s Company Wellness Program vision for a culture of health and they should be:

  • Specific Company Wellness Program Goals
  • Measurable Company Wellness Program Goals
  • Attainable Company Wellness Program Goals
  • Realistic Company Wellness Program Goals
  • Timely Company Wellness Program Goals

Specific Company Wellness Program Goals: What is the specific outcome your employer is looking for? “Reduce smoking among workers” is more specific than “Improve the health of workers.” You may wish to write some goals about specific outcomes (reducing smoking among workers) and other goals about specific progress (implementing a tobacco-free campus policy or reducing the price of fresh fruit in the cafeteria to 25 cents a piece).

Measurable Company Wellness Program Goals: Making your goals measurable provides a means of evaluating your progress and success. There is a saying: “what gets measured, gets done.” Measurable goals can be powerful motivators for your employer. “Provide more time for workers to be physically active” is much less measurable than “implement a daily 15-minute walking break into the schedule of all workers.” “Increase the number of workers who want to quit smoking” is less measurable than “increase enrollments in the stop-using tobacco program to 120 workers per year.”

Attainable Company Wellness Program Goals: Determine goals that challenge your employer to change and that will demonstrate a real commitment to the health of the employees. At the same time, set goals that are achievable. Goals that are set too far out of reach can be overwhelming and may become a barrier rather than a motivator.

Realistic Company Wellness Program Goals: Write goals that are do-able, given the skills, time, finances and overall strategy of the employer. A realistic project may push the skills and knowledge of the people working on it but it shouldn’t break them.

Timely Company Wellness Program Goals: When do you hope to achieve the goal? Next week? Next year? Without a timeframe, the goal is still vague and is much less likely to galvanize resources and energy within your employer.

“Reduce the percent of workers who use tobacco from 20 percent to 10 percent” is much less of a challenge than “By the end of 2010, reduce the percent of workers who use tobacco from 20 percent to 15 percent”.

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