Creating a Company Wellness Program vision and brand for your employer’s Company Wellness Program:

Why it’s important and how to do it

The Company Wellness Program Vision

A Company Wellness Program vision statement is a concise statement that summarizes the purpose and goals of your employer’s commitment to starting a Company Wellness Program. Taking the time to clarify and describe your employer’s Company Wellness Program vision can provide a focus and a consistent direction for your Procedures for years to come. The vision statement reminds leaders and workers of the link between worker health and the employer’s ability to achieve its overall mission.

Answer the following questions and you’ll have the components needed to build a simple and powerful Company Wellness Program vision for your employer’s culture of health:

• What do you want your Company Wellness Program to accomplish?
• How do you plan to accomplish it?
• How does this Company Wellness Program mission support or further the employer’s mission?

A sample Company Wellness Program vision statement might be . . .

To have workers who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (employer’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage workers not to smoke, to be active, and to eat healthfully (what).

The Company Wellness Program Brand

In the same way that your employer’s name and brand image provide visibility for your business, your Procedures toward starting a Company Wellness Program will benefit from being easily recognizable to workers:

• A consistently used Company Wellness Program brand on all communications conveys to workers that the commitment to a culture of health is here to stay.
• A Company Wellness Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.

Do what you can to engage workers in starting the identity (brand) for your employer’s Company Wellness Program. Not only are they more likely to accept the name, it’s also a great way to announce to workers the employer’s Company Wellness Program commitment. Here are two possible approaches to involving workers:

Option 1: Have a Company Wellness Program contest

1. Announce the Company Wellness Program contest guidelines and deadline.
2. Have the Company Wellness Program Committee review the ideas submitted, and select a name.

If, for example, your business, Premier Building and Design, is in the commercial construction business, you might receive the following Company Wellness Program ideas from workers:

• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier workers
• Custom Build: Building health builds wealth
• Building Health: Designing better worker health

After reviewing the entries, your Company Wellness Program Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Company Wellness Program contest” prize to the two workers, those who submitted the pieces of the name that represent the final product.

Premier Elements: Building health builds wealth

3. Select a Company Wellness Program logo to go with the name.

The Company Wellness Program logo is an important piece of the branding

• Review any ideas submitted for Company Wellness Program logos.
• If you’re fortunate to have a graphic design professional at your business, enlist her or his help with developing the Company Wellness Program logo!
• As an alternative, select a piece of clip-art that fits with the Company Wellness Program name you’ve selected. For example, the business referenced above might look for a symbol that conveys building, health and wealth.

Option 2: Company Wellness Program Committee determines the name and brand

1. Have your Company Wellness Program Committee brainstorm Company Wellness Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your employer or industry.
• Try clustering words together as in the construction business example above.
2. Once your Company Wellness Program Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of health.
3. Select a Company Wellness Program logo to go with the winning name.
4. Announce the employer’s Company Wellness Program and the corresponding Company Wellness Program name. Explain that employees on the advisory committee chose the name.